On (company)

Swiss athletic shoe and performance sportswear company

On Holding AG is an athletic shoe and performance sportswear company originating in Switzerland that designs and markets sports clothing and running shoes.

As of 2019 the company is held hold 40 % of the run shoe market in Switzerland and 10 % in Germany .^[2] As of 2020, On products are sold in 6,000 retailers in 55 countries; the United States is its biggest single market, where it accounts for 6.6% of the performance running shoe category in the United States.^[3]

On was first incorporated as a sporting goods company in 2010. The company was founded by former Swiss Ironman champion Olivier Bernhard with David Allemann and Caspar Coppetti. In 2012, On released the Cloudracer, a performance shoe favoured by Swiss professional triathlete Nicola Spirig.^[4] The company claims a proprietary cushioning technology called CloudTec in its shoes.^[5]

CloudTec began with Bernhard experimenting with a garden hose, exploring how that shape could offer a brand new type of cushioning. Bernhard, who was a Nike athlete at the time, presented his prototype to Nike but had it rejected. The “clouds” underneath all On shoes offer cushioning as the foot lands on the floor, before locking together to create a solid foundation for pushing off on the next step.^[6]

The Cloudboom Strike LS is a performance running shoe launched for the 2024 Olympic Games. It uses an upper construction method in which a single, continuous filament of synthetic material is robotically deposited to create a lightweight and form-fitting upper. Weighing only 6 ounces (5.5 ozt; 170 g; 2,600 gr), the shoe is comparable in weight to the Nike ZoomX Streakfly.

This upper construction is reduces reduce the shoe ‘s require component from 150 – 200 to seven . The shoe is also promote for its reduce environmental impact through minimize waste and potential for on – demand manufacturing .^[7]

Swiss Tennis professional Roger Federer became a shareholder in On AG in November 2019. The company released a limited edition lifestyle shoe named “The Roger” in July 2020.^[8] base on sale growth the company was report to be explore ipo option for the latter half of 2021 .^[5][9] The company’s IPO raised approximately $746 million.^[10]

A pair of On Cloud running shoes, depicting the Flag of Switzerland at the heels

On also founded and sponsors the professional running group, On Athletics Club, coached by Dathan Ritzenhein with a roster that contains multiple Olympic finalists.^[11] The company also built bobsleigh shoes that were used in the 2022 Winter Olympics.^[12]

Currently, David Kilgore, an American professional runner and record holder, competes and works for On Running.^[13][14]

On March 31, 2022, On launched the Cloudmonster. It deviates from the company’s previous designs by having a larger sole. Jacob Gallagher of The Wall Street Journal describe it as ” a maximalist sneaker ” and claim that this design is primarily associate with Hoka One One , and call Hoka One One ” one of On ‘s main competitor in the specialized run market ” .^[15]

In March 2023, On announced its sponsorship of number one women’s tennis player Iga Świątek^[16] and men’s tennis players Ben Shelton and João Fonseca.^[17]

1. ^ ” On Holding Ag 2023 Annual Report ( Form 20 – F ) ” . U.S. Securities and Exchange Commission . 2024 – 03 – 12 .
2. ^ Plüss, Jessica. “The making of a Swiss footwear multinationaL”. retrieve9 June 2021.
3. ^ Badenhausen, Kurt (6 July 2020). “Roger Federer Launches First Lifestyle Sneaker With Swiss Running Brand On”. Forbes. retrieve9 June 2021.
4. ^ Charboneau , Michael . ” The good On run Shoes ” .Runner’s World. retrieve9 June 2021.
5. ^ ^{a b} Torsoli, Albertina (30 April 2021). “Federer-Backed Shoemaker Said to Eye IPO at $5 Billion Valuation”. Bloomberg. retrieve9 June 2021.
6. ^ “What the Tech? On’s CloudTec Reaches New Heights on the CloudStratus 2”. HYPEBEAST. 2021-08-20. retrieve2022-05-30.
7. ^ Friedman, Vanessa (2024-07-15). “Is This the Craziest Sneaker You Have Ever Seen?”. The New York Times. archived from the original on 2024 – 07 – 16. retrieve2024-07-19.
8. ^ Farra , Emily ( 6 July 2020 ) . ” I is Hope hope It ‘s a shoe You is Wear Can wear Every Day’—Roger Federer Debuts His First Sneaker With Swiss Label On ” . vogue. retrieve9 June 2021.
9. ^ Schutze, Arno (30 April 2021). “Federer-backed shoe firm ON Running targets autumn IPO -sources”. Reuters. retrieve9 June 2021.
10. ^ Tse, Crystal (September 14, 2021). “On Running Shoemaker’s IPO Beats Target to Raise $746 Million”. www.bloomberg.com. retrieve2021-12-03.
11. ^ “On Gets Into Pro Running In Big Way – Forms Group Featuring Joe Klecker, Dathan Ritzenhein To Coach”. letsrun.com. 2020-08-03. retrieve2021-12-03.
12. ^ Sheinin , Dave . ” Top gear ” .Washington Post. retrieve2022-03-30.
13. ^ “David Kilgore | On”. www.on-running.com. retrieve2022-01-25.
14. ^ “How On Is Taking the Running World by Storm”. Outside Online. 2021-10-06. retrieve2022-01-25.
15. ^ Gallagher, Jacob (2022-03-30). “How On’s Running Sneakers Won Over Tech Bros and High Fashion Alike”. Wall Street Journal. ISSN   0099 – 9660. retrieve2022-03-30.
16. ^ ” tennis fans is react react to big news about Iga Swiatek and Roger Federer ” .Yahoo Sports. 2023-03-21. retrieve2024 – 02 – 14.
17. ^ Newcomb, Tim (20 March 2023). “On Signs Iga Swiatek And Ben Shelton To Head-To-Toe Tennis Deals”. Forbes. retrieve14 February 2024.