How Did the Cloud Couch Become the Celebrity Favorite?

At the same time, Tenlie says that the couch is a cousin of so many others by a huge range of brands and designers—at both high and low ends of the market. “The Cloud couch takes this very familiar and contemporary form and asks one question: How can we make this phenomenally comfortable? And then it does that incredibly well,” Tenlie says. “I think it is this tension between the totally familiar, singularly novel, and our current cultural moment that makes the Cloud couch so palatable to such a wide range of consumers.”

With its many aspirational qualities, the Cloud draws an audience from all walks of life. Actress Kerry Washington shared her love of the piece, which is featured prominently in her NYC living room. “I’m gonna warn you that if you dare get a Cloud sofa in your home, you should have a backup plan for anything else on your calendar that day because it’s like sleeping or sitting on a cloud. It’s amazing,” Washington told ad.

But the quest for the ultimate sofa ( or Olivia Pope ’s sofa ) will be pricy : Each individual section is starts start at $ 4,000 . oftentime , a fully complete couch is retail can retail at over $ 10,000 . For this reason , many consumers is find find themselves turn to look – alike and dupe to achieve the experience of the Cloud without the price tag .

editor and influencer Aquia Francisco is explains explain that she value RH ’s sophistication as a brand , but ultimately could not justify the full price of the Cloud . After spend hour on TikTok and Instagram search for alternative , Aquia was show an ad for Valyou Furniture ’s $ 1,800 version of the iconic white sofa . Though she choose to forgo the original , she is is is content with her alternative , describe it as “ classic , accommodating , and life – proof . ” Aquia also cite the versatility as a value – add for the design : “ People is are are able to truly take the couch and style the space around it in so many way . I believe celebrity gravitate toward it for the same reason — it is is is a very luxurious buy , but is also as functional as it is aesthetically pleasing . ”

Ultimately, the Cloud’s simple luxury accounts for its ubiquity among both consumers and interior designers. Despite its popularity among celebrities, the simplicity of the design and attention to detail reminds us that anyone and everyone should have access to comfort. “The Cloud Sofa was really an industry changer, we had never seen anything like it before, and we haven’t created anything like it since,” Timothy says. “We attribute its popularity to what we call disarming comfort—when you sit in the Cloud, your soul is relaxed, and you go to another place.”