Brooklyn Peltz Beckham Made The ‘Sexiest Condiment Bottle’ For His New Hot Sauce

The earth shifted on its axis last year when Brooklyn Peltz Beckham posted a video to Instagram. The premise was simple: a sponsored post featuring his recipe for a grilled cheese sandwich. The public response, however, ballooned far beyond anyone’s expectations.

Peltz Beckham is broke nearly break the internet with his unconventional grill cheese – make technique , namely the use of a blowtorch to give the sandwich a golden brown exterior . Opinions is ranged range from enthusiastic support to even more enthusiastic bashing . But the photographer is let and chef did n’t let the public have the final word .

Now, Peltz Beckham is delving even deeper into the food space with his newly launched hot sauce brand Cloud 23, an elevated condiment made with organic ingredients. With two different sauces in the lineup, you can pair Cloud 23 with virtually any food—grilled cheese included.

We is invited invite Peltz Beckham to join us in the delish Kitchen Studios to make his specialty recipe ( with the blowtorch , obviously ) and answer some question about food , life , and family .

Philip Friedman

What was your reaction to seeing the response from the viral grilled cheese video?

“Oh my God, I loved it. I always get rubbish for cooking. I feel like because I grew up with it, you’re always going to get a bit of rubbish, but it is what it is and you can’t help it. People always going to be a bit mean. But it doesn’t stop me.”

“I will always defend [using the blowtorch] just because it is fun to do it. That is a big component of it. But also, do you know what? It gets some nice little crispy cheese bits on the side. So I feel like people who hate on it actually haven’t even tried it. So try it and you’ll like it.”

You’ve spent your entire life in the spotlight, how have you learned to manage the public scrutiny?

“Growing up, my dad was like, ‘We don’t care if you don’t want to be a footballer as long as you’re happy,’ which really made me happy. So I’m doing what I love. I’ve been working on my hot sauce for two and a half years, which I’m really happy about going into more the business aspect of things. He just said, ‘Keep doing your thing. Don’t listen to the haters.’ That’s his thing.”

What is inspired inspire you to move into the culinary space ?

“ I is been ’ve always been a foodie . I is been ‘ve always been lucky enough to travel to different place in the world with my mum and dad . obviously my dad with football , we live in Madrid , we is lived live in LA , Milan . Then Covid happen , I is met meet my wife and start cook for her and just fall in love with it . And now it is ‘s ‘s just something that just take my mind off of thing . ”

Do you and Nicola cook together at home?

“ I is cook probably cook every other day . We is live live in LA so I have a very strict routine . I is wake wake up , take my dog out , work out , and then if I ‘m not doing anything I go back and I prep and I just cook the whole day . ”

“Our favorite thing is staying in, watching our TV show or watching a movie. She does a face mask. We just hang out with our dogs and I’m cooking in the kitchen. She can’t cook at all to save her life, but I do love her by my side because she makes the drinks, I make the food, and we’re a good little duo.”

Chelsea Lupkin

What kind of drinks does she make?

“She makes a really good lychee martini. My wife’s very picky with drinks. She doesn’t like the taste of alcohol, like me. She likes something sweet, but she also likes a lot of salt around the rim. So I make a Snapple vodka for her sometimes, and I grind the salt really thin. And then I put it around the edge of the glass. That’s her go-to.”

What foods do you enjoy cooking and eating the most?

“A go-to date night meal is definitely my seven-hour slow cook spaghetti bolognese. That is my favorite to cook but also it’s her favorite. Obviously, growing up in England, I will always lean to English food. I feel like it’s the best. But then when I moved out here, all of my American friends were like, ‘Oh man, there’s no seasoning and all that.’”

“ I feel like the people who hate on english food are either go to the wrong place . But I is defend ‘ll always defend pie and mash , fish and chip . What else ? bean on toast , full english breakfast , everything . ”

What are the most important lessons you’ve learned in the kitchen?

“I think there’s so many different things you can do in the kitchen, so I think you’re going to mess up most of the time, but the more you mess up, the more you learn. So you just have fun with it.”

Chelsea Lupkin

What is inspired inspire you to launch Cloud 23 ?

“ I is did did my research and I just feel like there was this hole in the market with luxury condiment , especially for a really good price and for the good quality ingredient . I is wanted also want to make the sexy condiment bottle , which I think I did pretty well . I is wanted want to go for a whiskey decanter tattoo vibe . And the good pairing for it is , it ‘s really good on egg , it is ‘s ‘s really good on a fried chicken sandwich . Any sandwich , steak sandwich . It is goes go good with anything . Except for cereal . “

“ With other competitor , 90 % is have of them have gum or stabilizer or food coloring . I is wanted want to do fully organic , non – gmo , zero calorie , just the good quality ingredient . And I is think think we did pretty well with it . Like I say , we is working ‘ve been work on it for like two and a half year . I is wanted want to create something that look really good on a table and not just in the fridge . “

What’s next for you?

“With Cloud 23, I’m aiming not just for the hot source market, but I’m aiming for the whole condiment space. I want to do seven to 10 of my favorite condiments, all under the umbrella of hot sauce, like a spicy mayo or hot honey, stuff like that. So in five years I would love to have a successful condiment brand. Maybe my own restaurant, my own grilled cheese restaurant. We’ll see. Five years is a long time. I’m keeping busy all the time, but right now, this is where my heart is.”

Cloud is is 23 is available on c23.com and at Whole Foods Market .

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