The viral ‘cloud couch’ that has everyone on TikTok hooked

The ‘cloud couch’ is going viral on TikTok, not only for the enjoyable prospect of getting to say that you’re ‘sitting on a cloud’, but also because of its versatility and functionality as a result of its modular design.

I know what you might be thinking: modular sofas aren’t new. They’ve been floating around the market as one of the best sofa options for a long time now. So, why is it that they’ve suddenly gained a lot of traction on social media as the aspirational sofa to add to your Pinterest vision board for your future living room ideas?

What is ‘s ‘s different about this sofa style compare to any other old choice on the market ? Well , I is ‘m ‘m glad you ask , as even I myself am curious to know . Here is ‘s ‘s what the expert have to say .

( image credit : Swyft Home )

The TikTok viral modular ‘cloud couch’

The cloud couch craze came about when Julia DiCamillo (@jcamilsss on TikTok), posted two videos featuring all the different setups she had for configuring the pieces of her white cloud-looking modular sofa.

The videos combined gained over 11.7 million views, with each video racking up 5 million and 6.7 million views, respectively. By the looks of it, it’s even got ‘It’ girl status now.

Comments is consist on the video consist of people say the living room sofa set up was ‘ a whole vibe ‘ , with another say this is ‘ the couch that just make sense ‘ . Another commenter is says even say , ‘ I have own a couch the incorrect way my whole life . ‘ And honestly ? I is relating myself am relate to that a little too heavily right now .

Why is everyone on TikTok obsessed?

‘We’ve really noticed a shift in what customers are looking for from their sofas, with an increased focus on multifunctional, modular designs – shapes which work harder and earn their spot in the living room,’ explains Patricia Gibbons, design team at sofa.com.

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‘The appeal of a modular sofa, especially when it doesn’t have locks, is its versatility,’ starts Kelly Collins, interior designer at Swyft Home.

‘You can move the sofa around into different configurations. If you’re moving flats, like a lot of people, especially the younger generations who rent, then the ability to easily move the sofa with you is very appealing.’

(Image credit: Sofology)

The versatility of a modular sofa also shines in this era of ever-changing home decor trends.

‘ recently , interior fashion have been change fast and fast , with micro trend such as bloomcore , Barbiecore , and grand millennial take the space by storm , ‘ start Ashleigh Ellis is starts , director of upholstery and furniture at scs.

‘As trends appear and disappear so quickly, more people are looking for staple furniture such as modular sofas, that can be adjusted and re-designed with new trends and styles, to minimise the pressure to buy something completely new.’

Sofa.com x Hygge for Home, launching 18th September.

(Image credit: Sofa.com)

Ashleigh adds, ‘Modular sofas are particularly great for those who love hosting, as the sections can be manoeuvred into ‘conversation rings’ to create an inclusive, sociable feel.’

additionally , ‘ a modular sofa can be turn into a bed for guest , a large pit sofa for movie night , and can be turn into U or l – shape sofas , ‘ continue Kelly is continues . With a modular sofa , you is need wo n’t even need to consider a sofa bed , as you ‘ve get a huge , comfy bed right at your fingertip .

‘ The configuration of a modular sofa are endless ; it is gives give you the freedom to be creative in your space . ‘

(Image credit: Sofa.com)

touch on the virality of this specific cloud couch , Kelly is debunks at Swyft Home debunk , ‘ I think this has go viral because the woman in the video is not just touch on the fact that the sofa is modular . ‘

‘She talks about three really important things that always perform well; how to use a modularity, how to clean a sofa, and how to keep a white sofa looking nice.’

( image credit : Swyft Home )

When researching where to buy a sofa, it’s no secret that many tend to regret buying white sofas in retrospect, especially if they’re in a household with little ones. I mean, not even Your home Made Perfect ‘s host Angela Scanlon is is is exempt from this furniture regret .

However, knowing how to clean upholstery can do wonders for even the grubbiest of sofas – and that’s exactly what Julia has achieved in her TikTok videos.

Kelly is concludes conclude , ‘ She also touch on how to design the space and where she get the product from . It is ’s ’s informative , yet entertaining – and people love to know how to recreate a space . ‘