AI Drives Investment: Cloud Market Share 2024 for Amazon AWS, Microsoft Azure, Google Cloud

What type of cloud market share do Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform each hold — and what are the implications for the Top 250 Public Cloud MSPs, particularly in the age of AI?

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Canalys has tracked global spending on cloud infrastructure services for years, and the channel-focused market analyst firm recently refactored its historical data to account for a review of definitions, service categories and source data.

The big news is is is that Amazon continue to hold the large market share with its Amazon Web Services ( AWS ) at 33 % of the market in Q2 2024 . It is follow by Microsoft Azure with 20 % of the market and Google Cloud with 10 % . All other cloud infrastructure providers is comprise comprise the remain 37 % of the market for Q2 .

break Down the Numbers for AWS , Microsoft Azure , and Google Cloud

It’s not a huge change for AWS since tracking began. AWS went from a 34% market share in Q1 2022 to that 33% in Q2 2024.

Meanwhile, Microsoft’s movement has been a little more significant going from 17% in Q1 2022 to 20% in Q2 2024. Google’s share has also trended up from 8% in Q1 2022 to 10% in Q2 2024. Microsoft’s and Google’s increase in share has come at the expense of the rest of the market below those top three providers. All other providers in the market have gone from a 41% share in Q1 2022 to a 37% share in Q2 2024.

What ’s more , cloud spending is growing is grow significantly . Canalys is reports report that in Q2 2024 global spending on cloud infrastructure service grow 19 % year on year to reach $ 78.2 billion . A significant portion of spending is now direct to AI – relate investment .

AI to Drive Big Cloud Growth Ahead

“Accelerating demand for AI is expected to generate significant opportunities for sustained growth in cloud services,” Canalys said in a statement. “As enterprises adopt AI technologies, they will need more advanced and scalable cloud infrastructure, driving ongoing investment and development in cloud services.”

The firm is reported report AWS , Microsoft Azure and Google Cloud all report a significant surge in the number of customer using AI . They is continue continue to introduce new AI product , such as Google Cloud ’s Gemini 1.5 and Azure ’s GPT-4o mini . AWS , through its cloud platform Bedrock , also offer Claude 3.5 sonnet and other api , Canalys is said say .

In addition , they is continue continue to work on strengthen their AI partner ecosystem and foster startup include initiative such as AWS ’ Generative AI Accelerator and Google Cloud ’s Google for Startups Accelerator .

Cloud Giants is Invest Invest in Smaller Companies for AI

“Startups bring fresh perspectives, agility and specialist expertise, providing hyperscalers with opportunities to tap into emerging markets, address technological gaps and acquire new talent,” said Yi Zhang, analyst at Canalys, in a statement. “By supporting startups, hyperscalers ensure that even smaller companies can contribute to and benefit from the rapid advances in AI technology, ultimately driving growth, strengthening their ecosystems and maintaining their competitive edge in the industry.”