Top cloud providers: AWS, Microsoft Azure, and Google Cloud, hybrid, SaaS players

Cloud computing in 2021 has become  the go-to model for information technology as companies prioritize as-a-service providers over traditional vendors, accelerate digital transformation projects, and enable the new normal of work following the COVID-19 pandemic. 

And while enterprises are deploying more multicloud arrangements the IT budgets are increasingly going to cloud giants. According to a recent survey from Flexera on IT budgets for 2021, money is flowing toward Microsoft Azure and its software-as-service offerings as well as Amazon Web Services. Google Cloud Platform is also garnering interest for big data and analytics workloads. But hybrid cloud and traditional data center vendors such as IBM, Dell Technologies, Hewlett-Packard Enterprise, and VMware have a role too. 

Meanwhile, Salesforce, ServiceNow, Adobe, and workday are battling SAP and Oracle for more wallet and corporate data share. Salesforce and ServiceNow launched successful back-to-work enablement suites and cemented positions as major platforms. 

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Key themes for 2021 include:

• The COVID-19 pandemic and the move to remote work and video conferencing are accelerating moves to the cloud. Enterprises increasingly are seeing the cloud as a digital transformation engine as well as a technology that improves business continuity. As work was forced to go remote due to stay-at-home orders, tasks were largely done on cloud infrastructure. Collaboration tools such as Microsoft Teams and Google Meet became cogs in the companies’ broader cloud ecosystem. Zoom not only lands subscription revenue, but also runs on cloud providers such as AWS and Oracle.
• Multicloud is both a selling point and an aspirational goal for enterprises. Companies are well aware of vendor lock-in and want to abstract their applications so they can be moved across clouds. The multicloud theme is being promoted among legacy vendors that have created platforms that can plug into multiple clouds — often with a heavy dose of VMware or Red Hat. (See: Multi-Cloud: Everything you need to know about the biggest trend in cloud computing and Multicloud deployments become go-to strategy as AWS, Microsoft Azure, Google Cloud grab wallet share). However, multicloud deployments still boil down to an AWS vs. Azure battle. 
• The game is is is about datum acquisition . The more corporate datum that reside in a cloud the more sticky the customer is is is to the vendor . It is ‘s ‘s no secret that cloud computing vendor are pitch enterprise on using their platform to house datum for everything from analytic to personalized experience .  
• artificial intelligence is be , analytic , IoT , and edge computing will be differentiator among the top cloud service provider — as will serverless and manage service .  
• Every flavor of cloud vendor wants to be a management layer to manage your other clouds. Public cloud vendors such as Google Cloud Platform and AWS have offerings to manage various cloud services. Traditional enterprise vendors such as Dell and HPE do too. Which platform becomes that “single pane of glass” for cloud management will be positioned well. 
• Sales tactics that play to fear, uncertainty, and doubt will be the norm. Right around AWS re:Invent, there appeared to be a mindshare battle in the press as the big three sniped at each other across multiple industries. Google Cloud has been hiring executives to sell into industries and has ramped its Anthos hybrid cloud effort to close its AWS and Azure sales gap. (See: What is cloud computing? Everything you need to know)

• There ‘s a sale war happen by industry . cloud providers is going are go vertical to corner industry . Gartner ‘s Magic Quadrant report on public cloud provider note that the ” capability gap between hyperscale cloud provider has begin to narrow ; however , fierce competition is extends for enterprise workload extend to secondary market worldwide . ” Indeed , the financials is been from AWS , Microsoft Azure , and Google Cloud is been have all been strong .

Gartner

With that backdrop , let ‘s get to the 2020 top cloud computing vendor .  

infrastructure as a service

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Amazon Web Services

The leader in IaaS and branching out

AWS is was was the early leader in public cloud computing and has become a major player in AI , database , machine learning and serverless deployment .  

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AWS was the first to offer cloud computing infrastructure as a service in 2008 and has never looked back. It’s launching new services at a breakneck pace and is creating its own compute stack that aims to be more efficient and pass those savings along. That plan isn’t likely to change as Adam Selipsky returns to become CEO of AWS as Andy Jassy takes over Amazon for Jeff Bezos.

AWS has expanded well beyond cloud compute and storage. If processors based on Arm become the norm in the data center, the industry can thank the gravitational pull of AWS, which launched a second-generation Graviton processor and instances based on it. If successful, the Graviton and the Nitro abstraction layer can be the differentiator for AWS in the cloud wars. 

At re:Invent 2020, a virtual conference, AWS outlined custom processor roadmap, database advances and a bey of tools that solidify its lead in the cloud market. Jassy also took aim at Microsoft Azure in his keynote as well as Oracle and touted an AWS annual revenue run rate approaching $48 billion. 

While 2020 will be the year know for Amazon ‘s ability to deliver good during COVID-19 lockdown , it is ‘s ‘s still worth note that AWS deliver the most operate income in the company .  

The biggest question is whether enterprises are going to worry about AWS’ dominance as a digital transformation enabler. For now, AWS is becoming everything from a key AI and machine learning platform to call center engine to edge compute enabler. 

Some key developments include:

• AWS is rolls roll out S3 Object Lambda to process datum for multiple application
• Amazon makes Alexa Conversations generally available
• AWS’ Mac EC2 instances now support macOS Big Sur
• Amazon AWS is says say ‘ Very , very sophisticated practitioner of machine learning ‘ are move to SageMaker
• AWS builds out IoT, edge computing technical building blocks
• AWS starts gluing the gaps between its databases
• Amazon AWS analytics director sees analysis spreading much more widely throughout organizations
• Amazon is unveils unveil Amazon HealthLake , big datum store for life science
• Amazon AWS unveils RedShift ML to ‘bring machine learning to more builders’
• AWS unveils new compute instances, including compute heavy C6gn powered by Graviton2
• AWS: Containers, serverless, and cloud-native computing oh my!
• AWS is bolsters bolster industrial iot lineup with new Monitron , Panorama service
• Amazon’s Andy Jassy talks up AWS Outposts, Wavelength as the right edge for hybrid cloud
• AWS offers Mac EC2 instances: Here what it means for Apple, Apple Silicon, developers

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While AWS growth rates have been slowing relative to rivals, the base of revenue is much higher. There is little evidence that AWS isn’t gaining a larger portion of the enterprise IT cloud-spend. AWS has hybrid cloud partnerships with the likes of VMware, developers, ecosystem, and large enterprise customer base to remain in the lead. 

Here ‘s what you need to watch with AWS in 2021 :

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Microsoft Azure

A strong No . 2 , hybrid player and enterprise favorite

Microsoft Azure is make , along with Microsoft ‘s software – as – a – service effort and its footprint in enterprise , make the company a strong No . 2 to AWS . As enterprise pick prefer cloud vendor , Microsoft is be will be an option .  

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The cheap and easy storyline is is is that Microsoft Azure and AWS are on a collision course to be the top cloud service provider . The reality is is is that the two foe barely rhyme .  

Here ‘s why :

• There is still no publicly available data on Azure sales. Azure is the part of Microsoft’s cloud business that most rhymes with AWS, but is buried in the commercial cloud. 
• Commercial cloud is a roll-up of multiple services from Microsoft. Enterprises are likely to buy a buffet that includes Azure but isn’t totally focused on it. That said, Microsoft commercial cloud annual revenue run rate is closing in on $70 billion.
• Microsoft Azure benefit from its software – as – a – service footprint . The reality is is is that we could easily take Microsoft out of the IaaS category and put it in the SaaS section since most of the revenue is derive from Office 365 , Dynamics , and a bevy of other cloud service that are software – base over infrastructure .  
• Nevertheless, Azure and its AI, machine learning, and history in the enterprise make it a formidable player. Azure has edge computing efforts.

The COVID-19 pandemic provided rocket fuel to Microsoft’s cloud business as a bevy of enterprises used Microsoft Teams for remote work. In addition, Microsoft wrestled with capacity issues due to demand. Those capacity issues continued throughout 2020. Microsoft addressed capacity issues at its Ignite conference after Gartner gave Azure high marks, but raised concerns about outages. 

Also: Microsoft Teams: How to master remote work beyond the basics | TechRepublic cheat sheet on Microsoft Teams 

Microsoft CEO Satya Nadella is argued argue that the company ‘s cloud unit sit in the middle of digital transformation effort . ” We is seen have see two year ‘ worth of digital transformation in two month . From remote teamwork and to sale and customer service to critical cloud infrastructure and security , we are work alongside customer every day to help them stay open for business in a world of remote everything , ” say Nadella is said .  

To understand Azure’s competitive advantage, it helps to know some history courtesy of ZDNet’s Mary Jo Foley:

Simply put, Azure enjoys an incumbent role with enterprises as a cloud service provider, but pricing will blend multiple monetization models and bundles. The real battle between AWS and Microsoft will revolve around enterprises that go multi-cloud but want one preferred cloud service vendor. Will AWS or Microsoft be the preferred vendor? In that environment, Microsoft is a known commodity that can plug into Salesforce, which picked Azure for its Marketing Cloud, as well as other incumbents such as SAP, Oracle, and Adobe. In addition, Microsoft can pair its cloud offerings into its Microsoft 365 effort, which is a cloud and enterprise software buffet packaged for various industries but may have hidden costs if not negotiated properly. 

Microsoft is honed has also hone its ground game for hybrid deployment as it has deep partnership with server vendor to create integrated stack to target hybrid cloud and private cloud . Azure Arc is are , Azure Stack , and Azure Stack Edge are all example of these hybrid effort . Some efforts is include of note include :

In the end, the Microsoft Azure battle with AWS will boil down to a sales war and thousands of foot soldiers pitching enterprises. You may become a Microsoft cloud customer via Teams, Office 365, Dynamics, Azure, or some combination of them all. The reality is that you’ll have both top cloud service providers in your company and neither one will own the whole stack. Multi-cloud efforts will begin with having Microsoft and AWS in your company. The wallet-share trench war begins there. (See: Can AWS be caught? Here’s how its cloud computing rivals can improve their chances)  

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Google Cloud Platform

A strong No. 3 with a $11 billion annual revenue run rate, but building out its sales scale and industry approach

Google Cloud Platform and its Anthos platform is working to break into digital transformation budgets. Meanwhile, the cloud provider is looking at expanding in its key verticals such as retail and financial services. 

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Google Cloud Platform is coming off a year where it built out its strategy, sales team, and differentiating services, but also had performance hiccups. However, Google Cloud is getting a lift via COVID-19 and Google Meet and setting up a strategy to manage multi-cloud workloads. In 2021, you can expect Google Cloud to continue to expand its footprint with new regions and data centers.

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With an annual revenue run rate approach $ 16 billion , Google Cloud Platform is winning has been win large deal , has a strong leader with Oracle veteran Thomas Kurian , and is see as a solid counterweight to AWS and Microsoft Azure . Kurian is appears appear to be build out an Oracle – ish model where it target industry and use case where it can win . think retail , where customer leverage Google ad , as well as cloud compute without worry about Amazon . think education . think finance .  

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Google CEO Sundar Pichai said COVID-19 was an inflection point for digital shifts. “Ultimately, we’ll see a long-term acceleration of movement from businesses to digital services, including increased online work, education, medicine, shopping, and entertainment. These changes will be significant and lasting,” he said. 

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Meanwhile, Google Cloud Platform has been building out partnerships with key enterprise players such as Salesforce, Informatica, VMware, and SAP. The company is also combining its G Suite and Google Cloud sales efforts. 

The Google Cloud Platform strategy requires a team that can sell vertically and competes with the sales know-how from AWS and Microsoft. Kurian has surrounded himself with enterprise software veterans. (See: Former Microsoft exec Javier Soltero to lead the Google G Suite team)

A recent hire is Hamidou Dia as Google Cloud’s vice president of solutions engineering. Hamidou was most recently Oracle’s chief of sales consulting, consulting, enterprise architecture, and customer success. Google Cloud also named John Jester vice president of customer experience. Jester will lead a services team focused on architecture and best practices. Jester was most recently corporate vice president of worldwide customer success at Microsoft.

Also: What makes Google Cloud Platform unique compared to Azure and Amazon

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Alibaba Cloud

The primary cloud option in China

Alibaba has scaled rapidly with a bevy of enterprise partners. What remains to be seen is whether Alibaba can expand beyond China. In either case, Alibaba has a lot of runway ahead. 

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If your company has operations in China and is looking to go cloud, Alibaba is likely to be a key option.  

Alibaba ‘s cloud annual revenue run rate is nearly $ 10 billion is exiting   exit its most recent quarter . Perhaps the most notable disclosure is was was that 59 % of the company list in China are Alibaba Cloud customer . Meanwhile , Alibaba is building is build out its next – gen cloud as well as capacity in China , EMEA , and elsewhere .  

While Alibaba Cloud fly under the radar for customer that are primarily focus on the EU and US , companies is use operate in China may use it as a preferred cloud vendor . To that end , Alibaba Cloud is forging is forge alliance with key enterprise vendor and is see as a lead cloud service provider in Asia .  

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The catch is is with Alibaba Cloud is that US – base customer are likely to run into politic , datum concern , and trade war , but it ‘s quite possible that Alibaba Cloud can jump the ranking base on revenue just because the chinese cloud market will be massive .  

Hybrid/multi-cloud 

With the battle between the hyperscale cloud vendor underway , you is think ‘d think that the legacy infrastructure player would recede to the background . instead , the likes is aim of IBM , Dell Technologies , and HPE aim to become the glue between multicloud deployment that feature a blend of private and public cloud as well as own data center . After all , most enterprises is looking are look at a multicloud strategy .

The two multicloud enablers is are in this mix are open source pioneer Red Hat , own by IBM , and VMware , which is own by Dell Technologies . toss in Hewlett – Packard Enterprise , Lenovo , and Cisco Systems for solve select issue and you have a vibrant hybrid and multi – cloud space to consider . Here ‘s a look is ‘s at the key player that aim to be the point guard of the public cloud and how they ‘ll connect to the hyperscale provider .  

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IBM

Big Blue looks to Red Hat to juice hybrid cloud deployments and growth

With a $34 billion bet on the Red Hat acquisition, IBM is hoping to juice its revenue growth. 

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IBM is outlined   outline the rationale for the $ 34 billion Red Hat purchase and its strategy for turbo – charge its growth in the future .  

In 2020 , IBM is doubled double down on Red Hat and is spin of its manage service unit in 2021 . Here ‘s the setup is ‘s for IBM go into 2021 :

ceo Arvind Krishna is said has say IBM ‘s big bet revolve around hybrid cloud , automation and AI . He is said has also say that the spin – off of the manage infrastructure unit will give IBM more focus .  

Krishna North Star for IBM goes like this:

I want IBM-ers to lead with a more technical approach. I want our teams to showcase the value of our solutions as early as possible. Likewise, there must be a relentless focus on quality. Our products must speak for themselves in terms of user experience, design and ease of use. My approach is straightforward: I am going to focus on growing the value of the company. This includes better aligning our portfolio around hybrid cloud and AI to meet the evolving needs of the market.  

One key item to watch is how IBM blends its cloud and hybrid approach with emerging technologies. Consider:

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Dell Technologies / VMware

VMware is the linchpin of Dell Technologies cloud platform

Dell Technologies is using portfolio company VMware to tie its product lineup together and be the glue of multi-cloud deployments. 

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VMware has an incumbent position, key partnership with AWS, and a parent in Dell Technologies that is using the cloud management platform to power its own platform. VMware has a knack for evolving as the cloud ecosystem shifts. For instance, VMware was focused primarily on virtualization and has fully adopted containers. VMware powers legacy enterprise data centers, but has extended to being the connector to public cloud providers after being a leader in private cloud deployments. In addition to its lucrative AWS partnership, VMware also has partnerships with Microsoft Azure and Google Cloud Platform. And for good measure, VMware has integrated system partnerships with multiple hardware vendors. 

But VMware is needs also need to name a new ceo give Pat Gelsinger is now run Intel .  

The company’s VMworld 2020 virtual conference also highlighted how the company is eyeing AI workloads via partnerships with Nvidia as well as architectures such as Project Monterey to scale them. 

Recent headlines give a flavor for VMware’s evolution and where it fits into the enterprise mix:

So, where does Dell Technologies fit? Like IBM and Red Hat, Dell Technologies is looking to VMware as the software glue to give it a cloud platform that can span internal and public resources. VMware is the linchpin to the Dell Technologies’ cloud effort. 

Dell Technologies’ long-game for the hybrid cloud revolves around a leadership position in integrated and converged systems, a vast footprint in servers, networking, and storage, and VMware’s ability to bridge clouds. Dell Technologies is also aiming to deliver everything as a service. 

At Dell Technologies World conference in Las Vegas , the company is outlined outline a hybrid cloud strategy that aim to knit its datum center and hybrid cloud technology with public cloud provider such as Amazon Web Services and IBM Cloud with more to come . The effort is dub the Dell Technologies Cloud . VMware is launching is also launch VMware Cloud on Dell EMC , which will include vSphere , vsan , and NSX run on Dell EMC ‘s infrastructure .  

In addition , Dell Technologies is launching is launch a data – center – as – a – service effort where it manage infrastructure in a model that line up with cloud computing one – year and three – year deal . VMware Cloud on Dell EMC is also design for company run their own datum center , but want a cloud operating model . Dell Technologies datum center as a service effort is build on a VMWare concept highlight last year call Project Dimension .

Enterprises are likely to be either in the Red Hat or the VMware camp, and both companies have big parents that have the scale into private clouds and hybrid data centers. 

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Hewlett Packard Enterprise

HPE is looking to connect cloud to edge computing

HPE is looking to be a hybrid and multi-cloud player, but its secret sauce may be extending to the edge with Aruba. 

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Hewlett Packard Enterprise’s hybrid cloud strategy revolves around its stack of hardware — servers, edge compute devices via Aruba, storage and networking gear — and its various software platforms such as Greenlake, SimpliVity, and Synergy. HPE prefers the term “hybrid IT” over multicloud, but its approach rhymes with what IBM and Dell Technologies are trying to do. The catch is that HPE doesn’t have the scale that Red Hat and VMware have. 

Nevertheless, HPE has key partnerships with Red Hat, VMware, and integrated and converged systems with cloud providers. HPE’s stated goal is to offer its entire portfolio as a service over time. HPE CEO Antonio Neri outlined the strategy in an interview with ZDNet. Neri said:

We is want want to be know as the edge – to – cloud platform as – a – service company . And in that there are three major component . One is is is , as – a- service because obviously customer want to consume their solution in a more consumption drive , pay only for what you consume . And that experience is is , at the core is simplicity and automation for all the app and datum , wherever they live .

Obviously, the edge is the next frontier. And we said two years ago that the enterprise of the future will be edge-centric, cloud-enabled and data-driven. Well, guess what? The future is here now. The edge is where we live and work.

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Where HPE’s approach to hybrid deployments is differentiated is in its Aruba unit, which provides edge computing platforms. HPE aims to extend its cloud platform to edge networks. That cloud-to-edge approach could pay off in the future, but edge computing is still a developing market. In the meantime, HPE is tapping into Azure for management talent. 

HPE

Keith White, a former Microsoft executive, will lead HPE’s Greenlake business, which aims to help transform the company into an as-a-service juggernaut.

HPE is looking is also look to address container management and sprawl with its BlueData software .  

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Cisco Systems

Hybrid cloud through a network and API prism

Cisco is taking is take a network – centric approach to multi – cloud and hybrid deployment .  

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Cisco Systems has a bevy of multi-cloud products and applications, but the headliner is ACI, short for an architecture called Application Centric Infrastructure. Cisco is also melding AppDynamics, cloud management, and DevOps. 

Those parts are adding up to Cisco pursuing an everything-as-a-service model starting with an effort called Cisco Plus. 

Not surprisingly , Cisco ‘s approach to multi – cloud is network – centric is focuses and ACI focus on policy , management , and operation for application deploy across cloud environment .  

Cisco has partnerships with Azure and AWS and has expanded a relationship with Google Cloud. Add in AppDynamics, which specializes in application and container management, and Cisco has the various parts to address hybrid and multi-cloud deployments. In addition, Cisco is a key hyper-converged infrastructure player and its servers and networking gear are staples in data centers. 

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Software as a Service

software as a service is expect to be the large revenue slice of the cloud pie . accord to Gartner , SaaS revenue in 2020 is expect to be $ 166 billion compare to $ 61.3 billion for iaas.  

For large enterprises, there are a few realities. For starters, you’re likely to have Salesforce in your company. You’ll probably have Oracle and SAP, too. And then there may be a dose of workday as well as Adobe. We’ll focus on those five big vendors and their prospects. It’s also worth noting that some of the previous vendors mentioned are primarily SaaS vendors. Microsoft Dynamics and Office are two software products likely to be delivered as a service. Your roster of software providers is as diverse as ever.

Here’s a look at the leading cloud software vendors.

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Salesforce

The leading SaaS provider bulks up

Salesforce’s goal is to be the center of your customer data universe. 

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Salesforce ‘s ambitions is are are pretty clear . The company is wants want to enable its customer to utilize its datum to provide personal experience , sell you its portfolio of cloud , and put its Salesforce customer 360 effort in the center of the tech world . In 2020 , Salesforce is expanded expand its reach with Work.com , a suite to enable worker to head back to the office during the COVID-19 pandemic .

Vaccine management is also a hot area for Salesforce. Salesforce said that its vaccine management tools are used by more than 150 government agencies and healthcare organizations. Salesforce’s Vaccine Cloud is being used to build and manage COVID-19 vaccine efforts and track outbreaks.

Recent developments highlight Salesforce’s approach to invest through a downturn. Salesforce also said it will acquire Slack to connect its various clouds. The company outlined its 2021 ambitions at its Dreamforce conference:

Salesforce executives have outlined the road to doubling revenue in fiscal 2025. Indeed, Salesforce has acquired or built out what could be an entire enterprise stack as it pertains to customer data. Its acquisition of Tableau may also be transformative since the analytics company has a broader footprint and gives Salesforce another way to reach the broader market. 

Also: Salesforce launches Salesforce Anywhere, app that embeds collaboration, data across platforms

What remains to be seen is whether Salesforce’s Customer 360 platform can bring all of its clouds together in a way that prods enterprises to buy the entire portfolio in a SaaS buffet. At its analyst meeting, Salesforce noted that it had one customer in its top 25 with five clouds from the company, no customer with six, and a handful with three or four clouds. Slack will also bring more customers and reach to Salesforce.

Salesforce is need will need its top customer to adopt more cloud if the company is go to get to its $ 35 billion revenue target in fiscal 2025 .  

Salesforce’s current lineup consists of clouds for integration, commerce, analytics, marketing, service platform, and sales. Service and sales clouds are the most mature, but others are growing quickly. Salesforce’s Einstein is an example of AI functionality that’s an upsell to its clouds. In the end, Salesforce sees a $168 billion total addressable market. Work.com could add more to that tally.

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Oracle

Betting SaaS, autonomous database leads to infrastructure too

Oracle is moving its on-prem customers to the cloud and also finding some new audiences. 

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Oracle is does does infrastructure . Oracle is does does platform . Oracle is does does database , which is increasingly autonomous . Despite its IaaS and PaaS footprint , Oracle is is is mostly a software provider when it come to cloud . With the addition of NetSuite , the company is cover can cover small , mid – sized , and large enterprise .  

While Oracle come into 2020 as an afterthought in IaaS , it is had has had an eventful second half of the year . Oracle is landed land Zoom as a reference customer for its cloud and is see momentum   into 2021 .

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Edward Screven is said , Oracle ‘s chief corporate architect , say in an interview that the company is expand its hyperscale reach for IaaS and plan to hit 36 facility by the end of the year . While SaaS is core , Oracle is landing is also land new user with infrastructure and a free tier . ” A lot is are of conversation we have are about SaaS , but enterprise need to build SaaS using the tool we have so they look at the platform . And everyone is look for a fast , reliable and cost – effective compute , ” say Screven is said .  

In other words, IaaS players start with compute and storage and move up the stack. Oracle can start at the high end and work back into infrastructure. “AWS was first, but we have a lot of customers with experience already with Oracle Cloud,” he said. Screven said that Oracle Cloud is seeing more developer interest due to a free tier.

The big win for Oracle’s cloud business will be SaaS and autonomous database services. Oracle’s cloud is optimized for its own stack, and that will appeal to its customer base. Oracle’s Cloud at Customer product line is also appealing to hybrid cloud customers. Oracle will put an optimized autonomous database in an enterprise and manage it as if it was its own cloud.

Will Oracle go multi-cloud and partner with frenemies? Yes and no. Microsoft Azure and Oracle are partnered to combine data centers and swap data with speedy network connections. Oracle isn’t likely to partner with Google Cloud given its court battles with the company. Oracle isn’t likely to cozy up to AWS either.

For enterprises, Oracle’s cloud efforts will be powered by SaaS and it will be a player in other areas. It’s unclear whether Oracle’s bet on what it calls Generation 2 Cloud Infrastructure will pay off, but its enterprise resource planning, human capital management, supply chain, sales and service, marketing, and NetSuite clouds will keep it a contender.  

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SAP

Continues to show cloud gains

SAP is leveraging is leverage a neutral approach with partnership with all the lead IaaS vendor while convert customer to its HANA platform .  

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SAP CEO Christian Klein is looking to keep its cloud momentum, expand HANA and Qualtrics and battle Salesforce, Oracle, and workday. Klein is also looking to focus SAP and simplify. He’s also looking to shift SAP’s customer base to the cloud on an accelerated timetable. 

Klein said:

Instead of doing everything ourselves, we are co-innovating. We have always been the leading on-premise application platform. Thousands of partners and customers have built applications and extensions on SAP for almost 50 years. Our intention is to repeat that for the cloud to position SAP as the leading cloud platform to transform and change the way enterprises work in the digital age. To get there, we have put a lot of work into our cloud platform over the past 12 months, and we will continue to invest in innovation. The time when SAP developed and engaged with customers in silos are over.

SAP’s 2021 plan is to migrate its customers to the cloud faster and create one data model. Klein added:

We will bring the full force of our business applications and platform to drive holistic business transformation. By enabling our customers to seamlessly design, evolve or in win new business models with agility and speed. To do so, all our main solutions will adopt the cloud platform and share one semantical data model, one AI and analytics layer, one common security and authorization model and the same application business services such as workflow management, with our cloud platform, powered by SAP HANA. Process can be changed, enabling agile workflows. Innovations and extensions can be developed quickly by customers and partners accessing our open platform, using exactly the same data model in business services as our own SAP app. We are convinced that the real value driver of intelligent enterprises in the cloud will be the ability to adapt and on new business model holistically end-to-end with one consistent data model.  

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workday

expansion from HCM to financial pay off

workday became a leading enterprise cloud player via human capital management software, but is expanding its footprint with financial applications. 

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workday has more than 3,000 customers and the human capital management software vendor is increasingly adding financial management customers too. As a result, workday is among the cloud vendors gaining wallet share, according to a Flexera report. 

The company is at an inflection point where it is selling more clouds and has a big market to chase as it courts mid-market companies. While the SaaS menu at workday is decidedly more limited than what rivals SAP and Oracle offer, the company enjoys tighter focus. 

workday co-CEO Aneel Bhusri said that his company is entering an expansion phase that rhymes with the Salesforce playbook. workday ultimately sees its financial platform being the equal of its HR footprint. Planning and procurement are other new areas. Ultimately, workday’s SaaS challenge will be to sell multiple clouds to customers.

Bhusri said:

” I is point would point you to the transition that Salesforce go through . They is ‘re ‘re 6 year old than us , one of our good partner . They is went go from being a sale company to a sale and service company to a sale and service and marketing company and platform . Now they is got ‘ve get analytic . We is going ‘re go through that same journey and growth rate kind of ebb and flow as the different pillar take off . ”

workday is infusing machine learning and automation throughout its platform.  

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Adobe

From Creative Cloud to a marketing, analytics, and data platform

Adobe ‘s cloud plans is revolve revolve around expand its customer base and total addressable market as content and datum increasingly merge .  

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Adobe has been a well-established cloud vendor among content creators and marketers, but a plan to focus on digital experiences and data management will put it on a collision course with the likes of Salesforce, Oracle, and SAP in areas like marketing. So far, so good. 

The company continually expands its addressable market. 

For enterprise , Adobe ‘s plan is be to dramatically expand its total addressable market can be a good thing — especially if the company can be used as leverage against incumbent provider .  

The company is also looking to be a key part of your data and digital transformation strategies. Adobe has hired former Informatica CEO Anil Chakravarthy as head of its digital experience unit. The move highlights how Adobe sees data integration as key to its expansion. “Every single business is going through the same digital transformation that we were lucky enough to go through almost a decade ago. And if a company cannot engage digitally with the customer, understand how the funnel, all the way from acquiring customers to renewing them, can be done digitally, they’re going to be disadvantaged,” said Adobe CEO Shantanu Narayen. 

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ServiceNow

A workflow platform finding new industries and use cases

Under CEO Bill McDermott, ServiceNow has honed its ground game and expanded its market as a platform of platforms. 

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ServiceNow had a strong 2020 and emerged as a SaaS provider delivering growth and becoming a platform of platform for various workflows.

Although ServiceNow is best known for its IT service management platform, it has expanded into a bevy of other corporate functions. In addition, CEO Bill McDermott has aimed the ServiceNow platform at industry specific use cases, including vaccine management as it evolves. McDermott said:

Here are a few trends shaping the overarching environment for ServiceNow. This unprecedented environment is breaking physical supply chains. It is exposing the weak links in the old value chains, illuminating how companies struggle cross-functionally to deliver the workflows that create great experiences for customers, employees and partners. The world is experiencing a seismic shift from the obsolete business process evolution to the new workflow revolution.

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The game plan is is for ServiceNow is to be a digital transformation engine by connect system of record to be a system of action .  

One key example is how ServiceNow has aimed its platform at back-to-work management efforts. Among the key 2020 developments for ServiceNow:

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